Barry Callebaut extends its supply agreement with Grupo Bimbo


Barry Callebaut has renewed its long-term supply agreement with Mexican bakery company Grupo Bimbo SAB de CV, which is celebrating its 75th anniversary.

The outsourcing agreement, originally signed in 2012, covers chocolate products for Bimbo’s home market, Mexico, the Swiss chocolatier noted.

Extended supply contract

The expanded strategic supply agreement includes Grupo Bimbo’s distribution in several Central American countries, the United States, Canada and Uruguay, and allows both companies to continue to drive long-term strategic growth in the global scale.

“We are delighted to extend our strategic relationship with Barry Callebaut, who has been a partner of our business for the past several years, and we look forward to their support for continued sustainable growth and the fulfillment of our mission to feed a world. better,” said David Hernandez, chief purchasing officer (CPO) of Grupo Bimbo.

“I extend my warmest congratulations to Grupo Bimbo on the occasion of its 75th anniversary. As we extend this long-term supply agreement, I am proud that Barry Callebaut will remain one of its strategic partners in enabling their powerful vision for growth,” added Steve Woolley, President. & CEO Americas of Barry Callebaut.

“Barry Callebaut’s chocolate reliability and expertise make it the partner of choice for major industry players like Grupo Bimbo,” commented Jesus Carlos Valencia, General Manager Latin America North at Barry Callebaut.

The two groups have also collaborated on a sustainable palm oil network, with several retailers and other manufacturers.

© 2022 European supermarket magazine – your source for the latest A-Brands news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.


About Author

Comments are closed.