The online Apple Store is currently closed for customers in the United States with a placeholder stating that the company is “making updates” on its website. However, the reasons behind this are unclear at this point.
Update: The website is back online – and Apple is now offering a $50 gift card to those who buy a new Apple TV. You can read the original article below.
Apple does not provide details of these upcoming updates on the online Apple Store, but one possible reason is the start of pre-orders for the MacBook Air M2. The company usually takes its site offline before putting new products on sale. Interestingly, the launch of new products often takes place on Fridays.
The new MacBook Air M2 was announced at WWDC 2022 in June, but Apple said it would hit stores in July. A recent report claimed that sales of the next generation MacBook Air are expected to begin on July 15, but pre-orders will likely go live before then. The new 13-inch MacBook Pro, also featuring the M2 chip, hit stores last week.
There are no rumors of other new products coming in the near future. As noted by one 9to5Mac reader, Apple Online Store went offline last year a week before pre-orders for the new iPad Pro M1. Of course, these updates to the online Apple Store could also be internal website improvements rather than new products. We won’t know for sure until after the website is back online.
It should be noted that, for now, only the American online Apple Store is down. In other countries, customers can still access the Apple Store through the official website and app. You can access the Apple Store here once it’s back.
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