Amsterdam-based online marketing agency Youvia, acquired by Dublin-based FCR Media; here’s why

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FCR Media, a Dublin-based digital marketing agency, has announced that it has acquired Amsterdam-based online marketing agency Youvia (formerly DTG) to expand its business in the Dutch market.

With this acquisition, FCR Media has become the largest player in digital marketing in the Benelux.

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Why this acquisition?

“The acquisition was a logical step since the activities of FCR Media and Youvia have an excellent strategic complementarity”, declares FCR Media.

FCR Media and Youvia help freelancers and SMEs increase their success by making their businesses optimally findable on the Internet and by offering professional digital marketing and social media tools and services.

In addition, the two agencies jointly manage the largest professional directories in their country – FCR Media and Youvia (the digital version of De Gouden Gids and De Telefoongids).

Youvia: What you need to know

Youvia, formerly DTG (De Telefoongids & Gouden Gids), offers online marketing for various SMEs.

The Dutch company works on online presence, searchability, reach and reputation for its customers.

Raymond van Eck, CEO of Youvia, said: “We are delighted that Youvia is part of FCR Media. This allows us to enhance our offer and accelerate our digital ambitions. We also thank European Directories and Triton Partners for the past 10 years during which we have been able to maintain our leadership in the Dutch market and look forward to our next chapter of work with our Belgian colleagues in the future.

FCR Media: what you need to know

FCR Media is a digital marketing platform for freelancers and SMEs. The Irish company helps its customers to be found optimally on the Internet and social networks to boost their sales.

The company has a team of experts who create and optimize websites, Google and Facebook ads, and more every day.

The company has partnerships with Microsoft, Bing and Google. Currently, FCR Media has operations in Belgium, the Czech Republic, Croatia and Romania.

“The mission of both companies matches: we both help SMEs or companies succeed in the digital age with its countless and continuous changes in media and marketing. We want to ensure that an SME or company finds where potential customers are looking for a provider of the desired products or services. By combining and leveraging our synergies, we can serve our markets even better,” said Jon Martinsen, CEO of FCR Media.

He adds: “So this acquisition was a logical step for both companies. At FCR Media, we look forward to this geographical expansion and to working with our new colleagues to better support Dutch and Belgian SMEs in their digital marketing.

“We would like to thank Raymond van Eck and his management team and all employees for their great contribution to Youvia during the takeover of European Directories. Triton Fund III acquired a group of companies from European directories in 2012 and we consider this to be an appropriate time for a new strategic owner to continue development. As a market leader in Belgium, FCR Media is a good partner for Youvia with skills and ambitions for further growth,” says Marcus Englert, Chairman of the Board of European Directories Midco S.à rl

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