Together with global team partner Crypto.com and official e-commerce partner, Cube Partnership (Cube), visitors to shop.astonmartinf1.com now have the option to purchase goods using cryptocurrency of their choice.
Today’s announcement also means AMF1’s online store becomes the first official F1 merchandise outlet to accept cryptocurrency payments.
Cube worked with Crypto.com, which already has over 50 million users, to integrate directly into the global Crypto.com ecosystem.
Steven Kalifowitz, CMO of Crypto.com, said:
“Our mission at Crypto.com is to accelerate the global transition to cryptocurrency, and a big part of that is being able to empower more customers and merchants with purchasing power using cryptocurrency. partnership with AMF1 is the perfect example of this, proving how versatile crypto payments have become.We are excited to continue our work with AMF1 and further enable the use of cryptocurrency as a method of payment in all situations.
Crypto.com was founded in 2016 on a simple belief: it is a basic human right for everyone to control their money, data and identity. Crypto.com now serves more than 10 million customers, with the world’s fastest growing crypto app, as well as the Crypto.com Visa Card – the world’s most widely available crypto card, the Crypto.com Exchange and the Crypto.com DeFi Wallet.
Chris Bailes, Commercial Director of Cube Partnership, said:
“Our partnership with the Aston Martin Aramco Cognizant Formula One™ team encapsulates everything Cube stands for – a great product backed by exceptional marketing, delivered on a world-class e-commerce platform that can serve fans around the world. .
“Our collaboration with AMF1’s global partner, Crypto.com, allows us to dive into the world of cryptocurrency in the best possible way, improving the customer journey and providing more choices at checkout. Crypto -currency is a seamless way for consumers to pay online and is a popular form of payment for those who have grown up in the digital age.”
Matt Chapman, AMF1 Licensing and Merchandise Manager, added:
“We are constantly exploring the digital landscape, so it is extremely satisfying to be able to take this step into the world of crypto payments with Crypto.com and Cube.
“We really want to be able to offer our fans and customers every convenience possible in terms of the user journey – and adopting a cryptocurrency payment option felt like a natural next step.
“What’s most important is that everything has been integrated seamlessly into the website, so it’s easy, efficient and effortless to make the choice at checkout.”
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