Longines has, perhaps, less noisy, but no less rich history, than Omega.
This brand is linked with many people and events that became epochal in the history of mankind. The first non-stop flight between Europe and America, Amundsen's expedition, the first automatic timing of sports events and photofinish invention - all this and much more is the history of Longines. Longines Watches were tested not only in astronomical observatories, where they gathered the largest collection of awards among watch brands, but
also, as they say, «in combat conditions». Longines was one of the first companies that moved from primitive to industrial watch manufacturing, and became one of the world's first registered trademarks of watches. This year, Longines celebrated the release of 30 millionth watch.
In our country, Longines watches were well known in Soviet times - they were among the few, bought by Soviet Union. Longines - a famous worldwide manufacturer of elegant business-class watches, characterized by variety of forms.
Longines mode line is also harmonious, like Omega. It consists of four main collections: Longines DolceVita (this is the most popular collection, accounting for about 40% of sales), La Grande Classique (30%), Conquest (10%) and Oposition (15%). In the near future they will produce exactly these four collections, developing in both classical and sport (or rather active) direction of elegance. These collections, like Lindbergh, Avigation and others, associated with the image of Longines, will be retained to ensure that brand's legacy will be available to fans and collectors of watches.
Each Longines collection has a certain image and emotional charge. Longines La Grande Classique - is super thin watch, which should not be confused with any other, because of its design. At the time of its appearance, it was the thinnest watch, produced by machine.
This year's collection offers an update - in addition to quartz models they offer mechanical watches with automatic winding mechanism.
Once Longines was the only company to present a rectangular model at Basel World exhibition. Today Longines DolceVita watches are very popular due to the form that has become very fashionable in recent years.
Conquest has always been one of the most popular watches among Russian businessmen, entrepreneurs, deputies. These models were so balanced, that acquired a great number of admirers in our country. This year's Conquest collection will offer a replica - a model with automatic winding mechanism and indicator of Moon phases.
New Oposition collection perfectly symbolizes elegance on the eve of the third millennium
It is meant for young people and those who want stylish, sports watch in Longines spirit, but cheaper. This year they schedule production of titanium Oposition watches, including - from polished.
As well as Omega, Longines uses celebrities' images to promote its brands. If earlier Longines advertising campaign offered mostly such legendary characters of elegance, like Audrey Hepburn and Humphrey Bogart, recently the list was replenished with Russian actor Oleg Menshikov. Due to the triumph in the movie «The Barber of Siberia» and «Burnt by the Sun», Oleg Menshikov became very popular in the West, and Longines Company invited him to advertise their new products - La Grande Classique watch with automatic winding mechanism.
Longines - watch, suitable to everyone. The main concept, which reflects the brand's philosophy is elegance, inherent in all Longines models, either La Grande Classique - thin classic wristlet watch, or a rectangular bracelet watch - Dolce Vita, carrying a charge of refined elegance of the 60-ies. Conquest, classic watch with sport elements, which is not just sports, it is also as elegant, as models from previous collections. Or watch for young people - Oposition. In our life, where, unfortunately, there are so few really elegant things, Longines watch - a real find.
Three Swatch Group brands - Omega, RADO, and Longines, - are somehow similar, but there are different concepts. Omega - the mark of perfection. RADO - another world and other materials. Longines - eternal elegance.
Every buyer, focusing on his own internal world, can choose watch to his liking. Either this is classic, elegant watch (Longines DolceVita) or sports (Longines Conquest) version, or «watch from another world» (RADO), or an item, confirming its owner's status in community - Omega.
