LAHORE: Two million Pakistani students would receive e-tickets to attend the World Marketing Summit (WMS) 2022 online.
“Kotler Impact has partnered with Government College University Lahore in Pakistan to distribute two million free e-tickets to young people,” said GCU Vice-Chancellor Professor Asghar Zaidi and Kotler Impact Chief Executive Officer Dr. Fahim Kibria, during a joint press conference. at the GCU main campus on Thursday.
“The World Marketing Summit 2022 will be held on November 6-7. WMS is a global company led by Professor Philip Kotler. This company has been organizing marketing events in many countries since 2010. The main objective is to provide worldwide marketing ideas, build awareness and give knowledge about modern marketing in order to alleviate poverty, ‘expand business and develop health as well as the environment,’ said Mr. Zaidi.
He added that each e-ticket costs $100 but would be provided free of charge to Pakistani students for their training in modern marketing, especially in design mindset, modelling, product development and segmentation. of the market. He said that students from all universities and colleges will receive e-tickets and an appropriate strategy will be developed to ensure the participation of the best minds.
He said that WMS has been organizing marketing summits in many countries since 2010. He also announced the establishment of Kotler-i Business School (KiBS) at GCU, the first of its kind in Pakistan, saying that the school would collaborate with the local and national industry.
Dr. Fahim Kibria said last year that over 42 million people from over 100 countries attended the Global E-Marketing Summit 2021, and this year they are planning for over 50 million people.
The CEO of Kotler Impact said he was extremely happy to be able to give 2 million Pakistani students a chance at the World Marketing Summit 2022.
Posted in Dawn, April 1, 2022